These
days,
when
a
customer
has
a
bad
experience
they
are
apt
to
want
to
go
online
and
write
about
it.
Reviews
sites
like
Yelp,
Google,
and
Tripadvisor
provide
a
ready
forum
for
customer
reviews
online,
and
it
turns
out
people
read
them.
Stats
like
"88%
of
consumers
trust
online
reviews
as
much
as
personal
recommendations"
and
"92%
of
people
regularly
read
online
reviews"
cannot
be
ignored.
Online
reviews,
good
and
bad,
have
a
huge
impact
on
a
business's
brand
and
success,
but
with
so
many
review
sites
and
so
many
reviews
being
written
and
read
by
so
many
people,
...
